Best sellers in pharmacies*
TONE AND ELASTICITY
Collagenpeptide³ Plumping Facial Serum
A serum enriched with plant-based collagen and highly penetrating peptides. It redensifies and improves skin elasticity and tone, leaving it looking younger and smoother.
DEEP HYDRATION
Jalumineral⁴ Ultra-Hydrating Facial Serum
Ultra-hydrating facial serum ideal for dry skin. It plumps, brightens, and leaves skin smoother, healthier, and more protected. Thanks to the presence of hyaluronic acid in 4 different molecular weights, it combats skin aging, leaving skin deeply hydrated.
ANTI-STAIN ACTION
Vitamin⁵ Revitalizing Facial Serum
A revitalizing facial serum that restores youthfulness to the skin, strengthening its defenses against free radicals that cause premature aging. For more radiant, healthy, and protected skin.
TONE AND ELASTICITY
Collagenpeptide³ Plumping Facial Serum
A serum enriched with plant-based collagen and highly penetrating peptides. It redensifies and improves skin elasticity and tone, leaving it looking younger and smoother.
DEEP HYDRATION
Jalumineral⁴ Ultra-Hydrating Facial Serum
Ultra-hydrating facial serum ideal for dry skin. It plumps, brightens, and leaves skin smoother, healthier, and more protected. Thanks to the presence of hyaluronic acid in 4 different molecular weights, it combats skin aging, leaving skin deeply hydrated.
ANTI-STAIN ACTION
Vitamin⁵ Revitalizing Facial Serum
A revitalizing facial serum that restores youthfulness to the skin, strengthening its defenses against free radicals that cause premature aging. For more radiant, healthy, and protected skin.
The best-selling mascaras in pharmacies*
Innovative formulas and brushes designed to define, volumize, and lengthen lashes, ensuring an intense, clump-free effect.
A face cream for every skin type
Every skin is unique, which is why we offer a complete range of face creams, designed to meet every need.
Our philosophy
Quality shouldn't be a luxury. That's why we offer high-performance makeup and beauty care products, strictly made in Italy, at incredible prices.
Accessible beauty, without compromise.
Our lines
Out of stock
A practical and comprehensive line designed for those who love to travel light without sacrificing personal care. Travel Beauty includes three 100 ml mini-sized treatments—nourishing conditioner, frequent-use shampoo, and hydrating shower gel—ideal for travel or gym beauty.
Inside you will find:
- Nourishing Conditioner - Gives shine to hair, leaving it soft and easy to comb.
- Frequent Use Shampoo - Shampoo with a balanced formula to ensure deep cleansing.
- Moisturizing Shower Gel - With soothing and regenerating properties. Hydrates and maintains skin suppleness.
PRESS
"Lovrén, a Genoese mascara with a turnover of €30 million"
The 19th Century"Lovrén Club: The innovation that's changing the pharmacy dermocosmetics market."
Pharmacy Scanner"Lovrén's Race, the David Challenging the Goliaths of Make-up"
Il Sole 24 ORE
The ideal trio for glowing skin
PURE FACIAL SERUMS
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